Coastal Marine

Backstory

​Sanjeev is my Punjabi brother whom I inherited through marriage to my Bengali Malayalee husband Mihir. He owns a coastal marine construction and engineering business – COMACOE. I wanted to redo his company logo – it was busy and bulky and congested and complicated. I suggest a clean up. He refuses.

Punjabis are direct in their dislikes.

Back in Bangalore, I’m in my living room where all the oldies are indulging in some spiritual talk. Some mind over matter BS. My throat is parched. Looking for water, I find beer. POP. Mind over Water! I spend the next day writing a longish note to Sanjeev on how I arrived and derived and contrived at the tag line, then I print the note and Speed Post it to him in Bombay. And wait. He calls. He loves. He trademarks.

Punjabis are direct in their likes.