Expressive Body

Backstory

Brinda had been discussing this advanced level training program with me since 2018. The thing with Brinda is that she has it all in her head, and believes that I see it via X-ray vision. She will say something profound, stop half way, and while I am still wrapping my head around the genius, she will follow it up by saying, ‘you know what I mean.’

This once, I didn’t know what she meant and I was really struggling with the brand name. I was going completely off on a tangent, not really addressing the core proposition of the program, not having understood it in the first place.

Brinda came up with the name finally, in her dream maybe, and it was in sync with the simplicity and the exactness of what the program offered. The logo had all the prerequisite elements, the potential infinity, solidity in its base structure. It fit the name to a T. You know what I mean!