Thoth Works

Backstory

Sometimes clients make the job really simple. Not because they have a clear cut brief, but because they take a fancy to some idea and want to integrate that into the personality of the brand. This one wanted some reference to a mythological character. His consultancy was ‘all round’ business strategy, marketing, thinking. No service differentiator as such from the million other consultants between Andheri and Bandra. By then my thoughts had left for the airport, to Greece, Egypt. I could no longer pay any attention to his briefing, for I had a Thoth.

Approved in first take. After all, Thoth is the God of reckoning, of learning, of writing. Please take a moment to observe and appreciate the ‘all round’ logo design.