Coastal Marine

Backstory

​Sanjeev is my Punjabi brother, whom I inherited through marriage. He owns a coastal marine construction and engineering business – COMACOE. I wanted to redo his company logo – it was busy, and bulky, and congested and complicated. I suggest a cleanup. He refuses.

Punjabis are direct in their dislikes.

Back in Bangalore, I’m in my living room where all the oldies are indulging in some spiritual talk. Some mind-over-matter BS. My throat is parched. Looking for water, I find beer. POP. Mind over Water! I spend the next day writing a longish note to Sanjeev on how I had arrived, and derived and contrived the tagline, then I print the note and Speed Post it to him in Bombay. And wait. He calls. He loves. He trademarks.

Punjabis are direct in their likes.